Put attributes in jquery variable instead of tag
<img class="icon" rel="popover" src="images/brandable.png"/>
Add script as following
<script>
$('document').ready(function() {
var popOverSettings = {
placement: 'top',
selector: '.icon',
title:'Brandable',
trigger: "hover",
content:'This is a popover'
};
$(this).popover(popOverSettings);
});
</script>